Snapchat Updates User Interface Along With Stance On Revenue |

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Snapchat Updates User Interface Along With Stance On Revenue

07 October 2013

Social image-sharing platform Snapchat has recently updated its user interface to include a feature called Snapchat Stories, which will give users the option to create content that can be viewed by others over a 24-hour period before disappearing. Snapchat Stories will be similar to Facebook’s News Feed in that it will share content with all of your friends simultaneously, rather than being sent out to a specific person. All content published in Stories will exist for one day and can be viewed an unlimited amount of times until its 24 hours is up.

Snapchat founder Even Spiegel alluded to creating a ‘timeline’ for the social network in the past, and Stories suggests that this idea has finally come to fruition. Stories also creates the potential for marketing campaigns to exist on Snapchat in a semi-permanent manner that was never possible before. It is likely that Snapchat will begin making revenue off of brands that wish to advertise or offer special, limited-time promotions on the network.

The company itself is also dabbling in marketing more than ever before, with new commercials promoting the Snapchat Stories feature. In fact, Snapchat partnered with LA bands to advertise the new feature, and provided users with a direct link to purchase the bands’ music on iTunes. Spiegel has referred to this monetization as “just a little experiment.”

To use the new Stories feature, Snapchat users take a photo or short video as normal but then select the new Stories icon at the bottom of the page. Users must then confirm their actions by selecting “Add to Your Story.” You also have the option to post stories to only your approved list of friends, rather than to your entire collection of contacts.

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