Just days after announcing that Pinterest would be launching ads on its site, the popular social network revealed plans to include new article pins as an addition to its image-based pins. The update, which the company announced in a blog post on Tuesday, will allow users to pin articles as bookmarks to share with friends or read at a later time.
Of course, users have always had the option to pin articles by simply entering the URL, but these changes will streamline the content depicted in each article pin to include the author, headline, description and a like to the original source. Any previous pins of text-based links and articles would only save an image and a link without details or information that might entice followers to re-pin. Pinterest is also updating automatically all preexisting article pins to match the new format and redesigned layout.
With over 5 million article pins on a daily basis, it’s no wonder that Pinterest put in the effort to specifically improve the appearance of pinned articles. TechCrunch also reported that Pinterest’s “Pin It” button on popular articles is one of the top ways that readers are sharing information on social networks.
There are many popular publishers that already use Pinterest as a way to increase traffic to their site and gain an wider audience for their articles, including The New York Times, The Guardian, TIME, and many more.
Pinterest is introducing several other changes in addition to the new article pins. The company is experimenting with ads on the site as well as encouraging pins related to selling products and services with an emphasis on providing information. Pinterest also added extra functions for e-commerce pins this year, which alerts pinners whenever a product’s price is reduced.
The changes are already in effect online, and mobile users should start to see the new format for article pins in the near future.