Panasonic Cancels Plasma TV Line Indefinitely |

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Panasonic Cancels Plasma TV Line Indefinitely

04 November 2013

With Panasonic’s recent decision to terminate production of plasma TV’s at all three of its factories, plasmas have officially been beaten out by LEDs. The end of the era of plasma televisions is disappointing for fans of the product, which has been fighting for popularity against the newer LED designs for years.

Earlier this week, Panasonic made an announcement confirming that the company is dropping out of the plasma TV market, as was stated in a Reuters report last month. Panasonic has already stopped manufacturing plasma screens at two of its factory locations and will soon end production altogether, likely before the New Year. Estimates suggest that all company operations related to plasma televisions will cease at Panasonic by March 2014.

Despite the company’s best efforts to revive consumer interest in plasma TVs by upgrading their home theatre product line at the start of this year, there were too many forces at play that worked against the plasma’s success. According to Panasonic, the product line was officially cancelled “due to rapid, drastic changes in the business environment,” including an increasing pressure to match the lower prices of LCD-screen TVs.

So although there are still consumers who prefer to the plasma television to its alternatives, there will soon be no plasmas available from Panasonic. This news comes several years after Pioneer announced the end of its popular Kuro line, leaving plasma TV fans with few viable options.

With the impending hiatus from plasma TV production coming up fast, Panasonic will begin to focus more on its OLEDs. The company is working to manufacture OLED TVs at a cheaper cost so that savings can be passed on to their consumers, who will hopefully be satisfied with OLEDs once plasmas are no longer available.

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