Netflix Considers Streaming Movies Same Day As Theatre Release |

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Netflix Considers Streaming Movies Same Day As Theatre Release

30 October 2013

Netflix is no stranger to creating original content for its users to stream online and through its service to their televisions. However, the company is considering branching out from creating original series’ like Orange Is The New Black and may delve into producing original films—an interesting concept for a service that originally began as merely a streaming system.

But after the success of Netflix’s original series’, it’s not too farfetched to imagine the company releasing original movies. In fact, Netflix has already produced several smaller films including documentaries. The most interesting aspect of this revelation is that Netflix isn’t just planning to create made-for-TV flicks; Netflix wants to release original films in actual theatres as well as make them available through their streaming service.

The plan is for the company to sponsor and produce a full-length feature film that would debut simultaneously both on Netflix and in mainstream theatres.

Last week, Netflix executive Ted Sarandos announced that Netflix was looking into the movie business and said that investors ought to keep “their mind wide open to what those films would be and what they would look like.”

Since that announcement, Sarandos has spoken more directly about what Netflix is trying to achieve and why it wants to enter the film industry so dramatically. In a speaking engagement hosted by Film Independent, Sarandos explained that Netflix wants to become a first-run distributor of original movies in addition to its TV shows.

“Why not premiere movies on Netflix the same day they’re opening in theatres? And not little movies—there’s a lot of way, and a lot of people to do that. Why not big movies? Why not follow the consumers’ desire to watch things when they want?”

Although consumers are sure to be thrilled at the perspective of streaming new films at home the same day they are released in theatres (no box office lineups, no strangers talking during the film, no sticky theatre floors), it seems unlikely that many big film studios will get on board with Netflix’s ideals. Which means you’ll still have to visit the theatre for big name flicks that aren’t Netflix originals—at least for the time being.

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