Microsoft Wants Consumers To Exchange Used iPads For Store Credit
Microsoft has a bold new strategy to sell more of its Surface tablets. The company wants consumers to trade in old iPads for store $200 or more in store credit—not a bad deal considering they are accepting devices as old as the iPad 2. The promotion, which is valid until October 27, 2013, is the company’s latest attempt to encourage consumers to replace their Apple products with Microsoft alternatives.
Whether you have an old iPad 2, 3, or 4, Microsoft wants to give you no less than $200 of store credit if you trade in your Apple tablet. And once you trade in your old tablet, you’ll likely want to purchase a new one, so why not a new Surface RT tablet? The Microsoft device sells for $349, which means that the $200 or more you receive in exchange for your old iPad would cover the majority of the cost for a Surface.
If your iPad is a newer generation or in great condition, you can expect to receive more than the minimum $200 exchange value in store credit. Compared to the resell value of a used iPad, Microsoft is offering a pretty good deal.
Why is Microsoft offering such a great deal for old, “gently used” competitor’s tablets? The company has quite a few Surface 1.0 tablets remaining in stock and wants to move as many devices as possible prior to announcing a new model—which is anticipated for release some time before the end of this year.
In fact, Microsoft has made is public that the new Surface will be announced in the near future, so keep in mind that any Microsoft tablet you purchase with your store credit will soon be eclipsed by a newer model. Plus, Apple may soon announce its iPad 5, which gives you alternative tablet to consider.
The iPad trade-in promotion is valid in the U.S., Canada and Puerto Rico.
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