MapQuest App Gets A Makeover
In the world of popular smartphone apps, the top few mapping applications are in tight competition with one another. On the iPhone in particular, rivalry between Google Maps and Apple Maps has drawn industry attention and divided many users over which is the better program. However, MapQuest is a prominent alternative that has been familiar to users since before the dawn of the smartphone.
Despite intense competition from various other apps, MapQuest has maintained its position as the #3 mapping app for mobile users without innovating much in recent years. However, recent and dramatic changes to its interface and design may just provide the interest and momentum necessary to finally attract more smartphone users.
But will its updates be enough for MapQuest to threaten the reigning mapping apps from Google and Apple? It’s possible—with a sleeker design, faster loading and simplified user interface, the new MapQuest app has plenty of features to entice smartphone users. Although it may have been slow to change, the app borrows positive aspects from other popular mapping apps, including the flat style used in all of iOS7 including Apple Maps.
Plus, MapQuest updated functionality to provide a cleaner, easier user experience. The streets are now colour coded like the physical maps of a bygone era and navigation and route mapping have both been improved.
Reports from comScore show that MapQuest is currently the third most popular mapping app for mobile users and the second most popular map service on desktops. The service received 40 million unique visitors in September, but only 14 million of those hits came from people using the mobile or tablet app. It will be interesting to see whether the recent updates will boost unique visits or will make little impression on smartphone users.
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