Intel CEO Predicts $99 Tablets In The Near Future |

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Intel CEO Predicts $99 Tablets In The Near Future

18 October 2013

Holiday shopping might be cheaper than you expected this year, as Intel predicts major price reductions on tech prodcuts. Intel’s chief executive officer Brian Krzanich has predicted a huge drop in tablet prices just in time for the holidays. He says OEMs will push down prices in the weeks ahead and he expects tablets to sell for $99, Haswell notebooks to sell for $299, and 2-in-1 hybrid devices to sell for $349.

Krzanich revealed his tablet price forecast to analysts during a conference call earlier this week. Intel’s CEO explained that the company’s new Haswell processors will be at the center of this season’s holiday line up, with an emphasis on touchscreen notebooks. The company is relying heavily on the Haswell processors to draw consumer’s attention away from popular Apple and Android devices and back to PC products.

The Haswell CPU offers better battery life and twice as powerful graphics quality than was previously available in PC’s. Intel hopes that these features will be enough to impress consumers, particularly the 50% longer battery life.

Intel’s Q3 earnings were better than expected and Krzanich is optimistic for sales in the upcoming holiday seasons despite a recent slump in the PC market. “We continue to see touch adoption come along,” Krzanich said, which is great news for Microsoft and it’s focus on touch-first technology in Windows 8.

The company is also seeking an entry into the wearable tech sector with a new line of processors called Quark. Introduced at the September Intel Developer Forum, these chips use up less power than Atom alternatives.

“Since August we have introduced more than 40 new products for market segments from the Internet-of-Things to data centers, with an increasing focus on ultra-mobile devices,” said Krzanich.

The company is projecting $13.7 billion in revenue for the fourth quarter of this year.

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