HTC Goes Unexpectedly Steampunk With ‘Gramohorn II’ Speakers
Dubbed the Gramohorn II, HTC has unleashed a bizarre and unexpected audio kit for their flagship smartphone. Part steampunk revival, part ludicrous marketing ploy, the musical device is designed to amplify sound from the HTC One without requiring any extra power supply. It’s a passive speaker that expels music from the users smartphone through its dual front-facing horn-shaped speakers.
Selling for a laughable $8,000, the milled steel Gramohorn II is tricky to understand. I mean, the technology behind it is simple enough, but one can’t help but wonder what on earth HTC is thinking? Young British designer Justin Wolter came up with the concept for these unique speakers for HTC’s device specifically. A more basic, plaster-based version is available for $1,600—which is more reasonable but still expensive for smartphone speakers.
The Gramohorn II is a 3D printed creation that can be altered by hand to include personalized additions or markings. For $8,000, consumers had better be able to personalize it however they want! And because the product is made using 3D printer technology, they can easily be printed as demand calls for it—meaning that HTC doesn’t need to waste money on production for devices that aren’t being ordered.
Although it’s not certain who would ever order one of these devices with an astronomical price tag, at least HTC is garnering a decent amount of attention over the Gramohorn II. Grabbing the attention of the over-saturated smartphone market gets tougher every year as manufacturers continue to come up with something original and noteworthy—which HTC seems to have done.
The company said this of its strange new contraption: “To kick-start out Here’s To Creativity campaign Justin has taken the concept of the HTC One’s front facing BoomSound™ stereo speakers and pushed it to the extreme. His design is the physical embodiment of BoomSound incorporated within a unique, dramatic and stylish sculpture.”
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