Blackberry’s BBM Chat Service Will Remain Free Thanks To Ads
Blackberry’s popular messaging service has recently experienced a huge influx of users with the release of BBM (BlackBerry Messenger) for Android and Apple platforms. And the great news is that despite BlackBerry’s extreme financial struggles, the chat service is going to remain free for users. However, the ailing company plans to monetize BBM through the use of in-app advertisements.
“It’s definitely a free service,” said Andrew Bocking, executive VP of BBM, on The Morning Edition Friday. “We have other ideas on how to monetize that service.” Bocking explained that BlackBerry’s messaging service plans to make its money through future advertising opportunities that haven’t yet been built into the app.
Bocking also spoke about BBM Channels, a currently unreleased social networking feature. Although BBM Channels is still in its beta testing phase, the finished service will give users the ability to follow each other and publish content to their followers. BBM Channels will also provide BlackBerry with another avenue for monetizing its service through ads, with targeted marketing towards individual users.
BlackBerry is planning to also expand the services available to users of BBM on Android and Apple, including video and voice messaging—which is exclusively available for BlackBerry users for the time being. But Bocking says these updates will roll out for Android and Apple within the upcoming months.
“We continue to plan to evolve the service and keep making it more engaging and have more reasons why people will come back to use the service.”
Prior to its official launch for non-BlackBerry devices, BBM had received six million Apple and Android pre-registrations for its app. Although the fate of BlackBerry and its line of smartphones is uncertain, it seems that BBM is here to stay.
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