Apple Event In Review: A Closer Look At The iPad Air
“This is the thinnest, lightest, and most powerful iPad we’ve ever delivered.”
Apple’s most recent media event, which took place on Tuesday in San Francisco, finally delivered several highly anticipated products that Apple fans have been waiting for. But it also threw an unexpected curveball with the announcement of a new product, the iPad Air. This brand new, thinner version of the classic iPad tablet was far from the iPad 5 that many people had predicted.
The iPad Air has been in development for years, as Apple worked to minimize the size of its popular tablet without sacrificing functionality. The result of these efforts is a device which ways just a little over 1 pound but feels much lighter than its predecessors.
Jony Ive spoke highly of the iPad Air in a promotional video, describing it as the “thinnest, lightest, and most powerful iPad” that Apple has ever created.
iPad Air Specs:
With a thickness of just 7.55 millimeters, the iPad Air is slimmer than all previous iPads and 20% slimmer than its most recent precursor. Other upgrades include a new Apple A7 processor, which provides the iPad Air with twice the performance speed when it comes to opening files or loading images. However, its display is the same 9.7-inch screen as last year’s iPad.
The iPad Air also comes equipped with a new 5 megapixel camera, capable of capturing HD video, plus improved microphones, backside illumination and front-facing camera.
What will the iPad Air mean for Apple’s market position?
Apple’s hold on the worldwide tablet market is still dominating but slowly declining—currently sitting around 32%—so the decision to release a new type of iPad may have been influenced by a desire to maintain control in the market. The tech giant’s main competitor at the time being is Samsung and its line of Android tablets, whose market share has double over the past year to 18%.
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